Strategic Brand Management - The Beginner's Guide

If you’ve Google searched and come upon this article it means you're a beginner at the game of email  marketing and you’re now looking to upping your game. But don't worry, by the time you finish reading this article you should have a fundamental understanding of the 3  Ws  that you need to answer when setting up your email marketing plan.   Getting the 3  Ws  right is a key necessity in ensuring you’ve a successful email marketing plan in place.  So,  what are these 3  Ws  ?   Why are you doing this email marketing  campaign?   Whom are you  targeting ?   What will be the messaging in this campaign?   Why are you doing this email marketing campaign?   This question is the first step in creating your plan. You need to define exactly what you want to accomplish from this mailer. What is the action you want the reader to take?    You might be an eCommerce business and might want to inform your customer of a drop in prices on a couple of products he/she searched but did not comple