Strategic Brand Management - The Beginner's Guide

The most important thing for any startup to be successful is to create a loud buzz around its products and services that too while staying within limits of their measly marketing budgets. Social media plays a very vital role when it comes to startups gathering customers and investors in order to achieve success. Social media marketing is no longer an optional marketing platform. Over the last few years it has become a necessity. Brands and businesses are using platforms like Facebook, Twitter, Instagram, etc. to build brand awareness, to generate and distribute content, to acquire customers and to build an after-sales relationship.   Though most businesses understand the importance of having a social media marketing strategy, below are the best tips to plan, execute and maximize your social media ROI: Before launching your Product or Service Before the launch of your product or service, plan your social media strategy. You need to consider - 1. ...

From a 6 year old to a 60 year old, everybody today knows about social media. Nearly 2/3rds of the world population is on some form of a social media platform or another. Hence, I’m not going to waste your time on telling you what Social media is. Rather, we’re going to dive directly in to the facts and figures surrounding social media and how various social media platforms can help your business. Social media facts and figures: ·       93% of marketers use social media for business ·       70% of marketers have used Facebook to gain new customers ·       43% of marketers have used Twitter to gain new customers ·       82% of SMEs say they find social media effective to gain new customers, while 90% say they find it effective for branding ·       72% of consumers trust reviews on Social media, as much as they trust their friends...