Strategic Brand Management - The Beginner's Guide

From a 6 year old to a 60 year old, everybody today knows about social media. Nearly 2/3rds of the world population is on some form of a social media platform or another. Hence, I’m not going to waste your time on telling you what Social media is. Rather, we’re going to dive directly in to the facts and figures surrounding social media and how various social media platforms can help your business. Social media facts and figures: ·       93% of marketers use social media for business ·       70% of marketers have used Facebook to gain new customers ·       43% of marketers have used Twitter to gain new customers ·       82% of SMEs say they find social media effective to gain new customers, while 90% say they find it effective for branding ·       72% of consumers trust reviews on Social media, as much as they trust their friends...