Strategic Brand Management - The Beginner's Guide

The most important thing for any startup to be successful is to create a loud buzz around its products and services that too while staying within limits of their measly marketing budgets. Social media plays a very vital role when it comes to startups gathering customers and investors in order to achieve success. Social media marketing is no longer an optional marketing platform. Over the last few years it has become a necessity. Brands and businesses are using platforms like Facebook, Twitter, Instagram, etc. to build brand awareness, to generate and distribute content, to acquire customers and to build an after-sales relationship.   Though most businesses understand the importance of having a social media marketing strategy, below are the best tips to plan, execute and maximize your social media ROI: Before launching your Product or Service Before the launch of your product or service, plan your social media strategy. You need to consider - 1. ...

Branding as a process is more than just designing a logo and having a catchy brand name. A branding strategy in most cases can make or break your business. Your branding strategy should involve steps to find differentiating factors between your product's promise and its advantages over that of your competitors.   It involves creating a brand message which is not only the Holy Bible for the company, but also involves communicating this message across to your consumers through advertising and promotions. Having a successful branding strategy ensures a steady growth in loyal customers and thereby translates into growth in financial returns in the long run. Below are some tips at how to formulate a good branding strategy, being a start-up. 1.      Do an exhaustive preliminary research Before you get started on creating your branding strategy, you first need to research about your target market, your competitors, their market share and the pro...