Diverting a bit from the usual subject that my blog usually deals with, I really wanted to cover some of the interesting social media campaigns that I read about on the web in the year 2013. Though not necessarily in any particular order, below is the list of the campaigns I put together from the web. “ Lootera ” promotional campaign The Vikramaditya romance drama starring Ranveer Singh and Sonakshi Sinha set in the year 1953, brought a bit of the 50s era onto the social media platform by introducing Facebook apps like 'Lootera Radio', 'Vintage Camera' and 'Lootera Talkies' . Fans could listen to the film's songs by changing the frequencies on the 'Lootera Radio' app, which was designed like a Radio, which was quite a big deal in the 50s. Another app, 'Vintage Camera' let the users apply vintage filters to their images. Also, to give the fans an experience of the movie talkies of those years, another Facebook app called 'Looter...
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