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Interesting Social Media campaigns in the year 2013.

Diverting a bit from the usual subject that my blog usually deals with, I really wanted to cover some of the interesting social media campaigns that I read about on the web in the year 2013. Though not necessarily in any particular order, below is the list of the campaigns I put together from the web.


  1. “ Lootera ” promotional campaign 
    The Vikramaditya romance drama starring Ranveer Singh and Sonakshi Sinha set in the year 1953, brought a bit of the 50s era onto the social media platform by introducing Facebook apps like 'Lootera Radio', 'Vintage Camera' and 'Lootera Talkies' . Fans could listen to the film's songs by changing the frequencies on the 'Lootera Radio' app, which was designed like a Radio, which was quite a big deal in the 50s. Another app, 'Vintage Camera' let the users apply vintage filters to their images. Also, to give the fans an experience of the movie talkies of those years, another Facebook app called 'Lootera Talkies' was introduced, where they could book their tickets to watch the theatrical trailer of the movie. The campaign also tried to create a huge buzz by holding Twitter contests.


  2. “Teen Till I Die” - Sprite  
    Coca-Cola's clear aerated soft drink brand Sprite launched a simple yet interesting campaign “Teen till I Die”, keeping in line with their recently launched signature “Chalo Apni Chal”. Participants, mostly teenagers, had to shoot a unique, creative and short ( 2 minutes or less) video and showcase their skills in either of the 4 genres of – Music, Comedy, Dance or Art and upload them to the website – www.teentillidie.com. The most popular video of each day aka 'Chal of the Day', were rewarded with merchandise from Fasttrack. The Sprite brand team, helped promote videos through popular votes on platforms like Facebook, Youtube, Channel V, and also in 250 colleges across 24 cities. This campaign managed to garner mileage not only the Social media platform but also on OOH and TV fronts.


  3. “Balakrishnan Vaali” - Nestle Munch 

    Nestle roped in Virat Kohli as the new brand ambassador, to promote their new Nestle Munch. Virat Kohli plays the character of Balakrishnan Vaali, who is a regular guy from Chennai with an affection for coffee and chocolate. The marketing team created a profile on Facebook and Twitter with complete believable details for this character. The traditional media push for this campaign was supported hugely by the social media campaign, where Vaali not only talks about Munch, also communicates and entertains the community.


  4. “ Anti Alien Day” - MIB3 premiere on Sony PIX
    Sony PIX celebrated the 10th of March 2013, the day of the premiere of 'Men in Black 3', as 'Anti Alien Day'. They created a social media campaign around 'Anti Alien Day' by creating a Facebook application where viewers had to identify the aliens of the society, i.e. They had to identify the various evils plaguing the society. On Twitter, too they had a contest 'Spot the alien' in the MIB3 hoardings, upload the image and win prizes for most twitpics. In addition, Sony PIX also partnered with Twitter to create reali time conversations during the premiere.

  5.   

    Chop-a-thon and #SizeMtters – Pizza Hut 

    To launch Pizza Hut's 23% bigger pan pizza, the brand launched a social media campaign emphasizing the message that 'size matters'.The brand also gave away 23% discount vouchers for the same. They created a Facebook app, where users had to chomp away a virtual pizza as quickly as possible. 

    To create a greater buzz on Twitter, twitter influencers were roped in and also uers were encouraged to share why size matters in different facets of life.





  6. “ Road 2 Champions ” - Pepsi India

    In a bid to engage cricket fans for the ICC Champions Trophy, Pepsi India launched the “Road to Champions” campaign on Facebook, Twitter and Instagram, where fans had to share their favourite moments in cricket in order to earn points. The more points you earned, the more closer you got to London on a virtual map. The top scorer won a chance to fly to London and toss the coin at the finals.



  7. “Not so sweet” - Cadbury Bournvile

    Cadbury Bournvile recently launched its new tag line – Not So Sweet. The social media campaign was designed in such a way so as to make 'dark' more appealing and at the same time to make 'sweet' harmful. Twitter users were asked to share the obnoxiously sweet things around them using the hashtag#NotSoSweet. 


    These would then be converted to video by some of the well known stand-up comedians, all within an hour and shared on the brand's Youtube channel.
    Many of us have also seen the viral video on Youtube, which was part of the campaign- a guy proposing to a girl in the middle of a mall and then getting beaten (Read - rejected). 



  8. " WOW@25 ” - KFC India
    To promote the quick service restaurant's proposition of “25 me khao, kha be bolo WOW”, KFC launched the WOW@25 augmented reality app that enabled one to discover the new WOW menu with items priced under Rs.25. The app allowed one could scan a currency note of any denomination such as 10, 20, 50, 100 or 500 and suggest which KFC food items that the user can order with that money.


  9. “ Completely Boss ” - Office 365

    Microsoft India lauched a 365 degree social media campaign to promote it's 'Office 365' – your complete office in the cloud, through a story telling approach. From #SorryBoss on Twitter asking users to tweet the lamest excuse to 'Completely Boss' on Facebook that explained the features and benefits of Office 365, they practically covered it all. They even held a bloggers meet where bloggers could weave a sotry around how the new product could help them tranform their business.


  10. “ Shovel ” - Internet Explorer 10
    Microsoft’s Internet Explorer had launched an integrated social media campaign that enabled users to explore their social life on Facebook and answer related questions on Twitter to win vouchers. The Facebook app, would dig out stats of your social life and create neat infographics.


    Do let me know if I've missed out any interesting social media campaigns that you might have come across. I'll definitely try to include them.
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