Strategic Brand Management - The Beginner's Guide

Powerful brands don’t just get created overnight. They need careful long-term planning, assessment and execution of an up-to date branding strategy. A powerful branding strategy influences the way in which your consumers think and in turn respond to your brand. Here are ten tips on how to build and communicate a good branding strategy for your business: 1.   Identify and analyze the differentiators and advantages your brand has over your competitors . The first step for a business is to identify your key strengths. Then determine the potential competitors through various internal and external researches and target-market analysis. Then list and analyze their advantages and the key features over your products and services. This will help you to get an insight about your competitors’ strengths and weaknesses, how the target market perceives your competitor and the competitors’ relevance to your target segments. 2.      Evaluate yo...

Diverting a bit from the usual subject that my blog usually deals with, I really wanted to cover some of the interesting social media campaigns that I read about on the web in the year 2013. Though not necessarily in any particular order, below is the list of the campaigns I put together from the web. “ Lootera ” promotional campaign  The Vikramaditya romance drama starring Ranveer Singh and Sonakshi Sinha set in the year 1953, brought a bit of the 50s era onto the social media platform by introducing Facebook apps like 'Lootera Radio', 'Vintage Camera' and 'Lootera Talkies' . Fans could listen to the film's songs by changing the frequencies on the 'Lootera Radio' app, which was designed like a Radio, which was quite a big deal in the 50s. Another app, 'Vintage Camera' let the users apply vintage filters to their images. Also, to give the fans an experience of the movie talkies of those years, another Facebook app called 'Looter...