Strategic Brand Management - The Beginner's Guide

The most important thing for any startup to be successful is to create a loud buzz around its products and services that too while staying within limits of their measly marketing budgets. Social media plays a very vital role when it comes to startups gathering customers and investors in order to achieve success. Social media marketing is no longer an optional marketing platform. Over the last few years it has become a necessity. Brands and businesses are using platforms like Facebook, Twitter, Instagram, etc. to build brand awareness, to generate and distribute content, to acquire customers and to build an after-sales relationship.   Though most businesses understand the importance of having a social media marketing strategy, below are the best tips to plan, execute and maximize your social media ROI: Before launching your Product or Service Before the launch of your product or service, plan your social media strategy. You need to consider - 1.     W

Powerful brands don’t just get created overnight. They need careful long-term planning, assessment and execution of an up-to date branding strategy. A powerful branding strategy influences the way in which your consumers think and in turn respond to your brand. Here are ten tips on how to build and communicate a good branding strategy for your business: 1.   Identify and analyze the differentiators and advantages your brand has over your competitors . The first step for a business is to identify your key strengths. Then determine the potential competitors through various internal and external researches and target-market analysis. Then list and analyze their advantages and the key features over your products and services. This will help you to get an insight about your competitors’ strengths and weaknesses, how the target market perceives your competitor and the competitors’ relevance to your target segments. 2.      Evaluate your advantages and find e

There are 6 integral criteria for choosing your brand elements: 1)       Memorability 2)       Meaningfulness                              3)       Likability 4)       Transferability 5)       Adaptability                         6)       Protectability 1. Memorability: Brand elements that help achieve a high level of brand awareness or attention to the brand, in turn facilitate the recognition and recall of a brand during purchase or consumption. 2. Meaningfulness : Here a marketer needs to ensure that brand elements are descriptive and suggesting something about the product category of the brand. This is important to develop awareness and recognition for the brand in a particular product category. Secondly, the brand elements also need to have a persuasive meaning and suggest something about the particular benefits and attributes of the brand. This is necessary for defining the positioning of the brand in a particular category. 3. Likability: Brand Elements need to be inherently