Strategic Brand Management - The Beginner's Guide

The most important thing for any startup to be successful is to create a loud buzz around its products and services that too while staying within limits of their measly marketing budgets. Social media plays a very vital role when it comes to startups gathering customers and investors in order to achieve success. Social media marketing is no longer an optional marketing platform. Over the last few years it has become a necessity. Brands and businesses are using platforms like Facebook, Twitter, Instagram, etc. to build brand awareness, to generate and distribute content, to acquire customers and to build an after-sales relationship.   Though most businesses understand the importance of having a social media marketing strategy, below are the best tips to plan, execute and maximize your social media ROI: Before launching your Product or Service Before the launch of your product or service, plan your social media strategy. You need to consider - 1.     W