Strategic Brand Management - The Beginner's Guide

The most important thing for any startup to be successful is to create a loud buzz around its products and services that too while staying within limits of their measly marketing budgets. Social media plays a very vital role when it comes to startups gathering customers and investors in order to achieve success. Social media marketing is no longer an optional marketing platform. Over the last few years it has become a necessity. Brands and businesses are using platforms like Facebook, Twitter, Instagram, etc. to build brand awareness, to generate and distribute content, to acquire customers and to build an after-sales relationship.   Though most businesses understand the importance of having a social media marketing strategy, below are the best tips to plan, execute and maximize your social media ROI: Before launching your Product or Service Before the launch of your product or service, plan your social media strategy. You need to consider - 1.     W

From a 6 year old to a 60 year old, everybody today knows about social media. Nearly 2/3rds of the world population is on some form of a social media platform or another. Hence, I’m not going to waste your time on telling you what Social media is. Rather, we’re going to dive directly in to the facts and figures surrounding social media and how various social media platforms can help your business. Social media facts and figures: ·       93% of marketers use social media for business ·       70% of marketers have used Facebook to gain new customers ·       43% of marketers have used Twitter to gain new customers ·       82% of SMEs say they find social media effective to gain new customers, while 90% say they find it effective for branding ·       72% of consumers trust reviews on Social media, as much as they trust their friends’. ·       42% of consumers have used Social media to voice their complaints Social Media is a Must in Today’s date

Branding as a process is more than just designing a logo and having a catchy brand name. A branding strategy in most cases can make or break your business. Your branding strategy should involve steps to find differentiating factors between your product's promise and its advantages over that of your competitors.   It involves creating a brand message which is not only the Holy Bible for the company, but also involves communicating this message across to your consumers through advertising and promotions. Having a successful branding strategy ensures a steady growth in loyal customers and thereby translates into growth in financial returns in the long run. Below are some tips at how to formulate a good branding strategy, being a start-up. 1.      Do an exhaustive preliminary research Before you get started on creating your branding strategy, you first need to research about your target market, your competitors, their market share and the problems they’re facing

Powerful brands don’t just get created overnight. They need careful long-term planning, assessment and execution of an up-to date branding strategy. A powerful branding strategy influences the way in which your consumers think and in turn respond to your brand. Here are ten tips on how to build and communicate a good branding strategy for your business: 1.   Identify and analyze the differentiators and advantages your brand has over your competitors . The first step for a business is to identify your key strengths. Then determine the potential competitors through various internal and external researches and target-market analysis. Then list and analyze their advantages and the key features over your products and services. This will help you to get an insight about your competitors’ strengths and weaknesses, how the target market perceives your competitor and the competitors’ relevance to your target segments. 2.      Evaluate your advantages and find e